JO HOOK
Jo Hook is a Life Designer. And with an insatiable appetite for reading everything from Neuroscience; Feminism; Leadership, Architecture, Design to Physics, Jo is also a lifelong learner.
Her training in Neuro Linguistic Programming – sometimes described as a model for the Architecture of subjective thinking- added to her interest in how
people shape their reality. That along with three decades of coaching and a lifetime of personal and business experience form the foundation of her work with individuals and as a Small Business Mentor.
Jo loves helping people to become clearer and more confident to build happy and meaningful lives by understanding themselves better.
And her interest in shape shifting reality and cracking paradigms, led to her enjoying a three day work week for the past 30 years!
In the past 15 years she has found herself referred into a wonderful niche within the Australian Design and Creative community where she works with a whole raft of people working to transform the world.
What is one thing you would change/create to make the world a better place for women?
After reading Invisible Women by Caroline Criado Perez I would make sure that all data collection is sex-disaggregated and would ensure that there were more women researchers and that they were funded to do their important work.
The absence of sex-disaggregated data has led to a very male centric society as without data about women’s usage and needs, they fail to be factored in to the conversation and the outcomes.
I would ask designers and policy makers to ask this one questions before they did their work- what do the women who will use this object or service need? And then they would have to research the needs and take them into account when designing.
